Kia UK has signed a deal to exclusively own the cinema advertising “gold spot” across Digital Cinema Media’s independent cinema estate.

Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.

This will be the first time that live coverage of the men’s national team will have featured on Channel 4 in its 40-year history.

The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.

Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.

Halifax’s sponsorship of The Sunday Times’ Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.

A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.

Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.

Route, the audience research body for out-of-home (OOH) advertising, has appointed Newsworks’ Denise Turner as CEO.

The UK Government will push ahead with the privatisation of Channel 4 after rejecting proposals to keep it in public ownership.