Petteri Vainikka, VP Marketing for Enreach, discusses ‘programmatic premium’ and premium real time bidding (RTB) and how they might co-exist together.

Enreach’s Petteri Vainikka argues that display advertising can be reinvented, and advertisers’ needs can be better served by discovering real consumer insights that are valuable to the industry…

Enreach’s Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising…

Enreach’s Petteri Vainikka pens the first in a series of articles on Exchange Wire’s Ad Trading Summit, discussing views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric…