Phil Cutts, director of marketing, PPA Marketing, looks at how magazines form a key part in stimulating consumers’ online behaviour, as the importance of online search and purchase grows.In a fast-changing and increasingly volatile media environment, it is no longer enough to just develop multi-media campaigns. Advertisers and agencies need to understand exactly how the… Continue reading Magazines Dominate Online Search And Purchase

Phil Cutts, director of marketing at PPA Marketing, discusses the challenges that lie ahead in multi-platform measurement in the rapidly evolving media industry…The media landscape is constantly evolving and has changed beyond recognition over the past decade. A mere ten years ago 65% of us watched a staple of four channels on television, podcasting was… Continue reading Multi-Platform Accountability

Director of marketing at PPA, Phil Cutts, discusses how magazines can provide a powerful platform for advertisers, engaging readers more effectively than other forms of media in a fast-paced, fast-forwarded world…Last year, Ofcom announced that UK households were spending a third more on communications than they were five years ago. Magazines have played a recognisable… Continue reading The Strength Of Magazines

The evolution of the internet into an all-powerful media platform is forcing traditional owners to change their business models, expand their offerings and radically re-think tried and tested content formulas. Phil Cutts, Director of Marketing at PPA Marketing, explains the implications of online content for the consumer magazine sector…With control increasing over how and when… Continue reading New Media For Magazines

The growth in consumer choice and control of media has led to a new generation of viewers, listeners and readers, able to pick and choose their content, and avoid the included advertising. Phil Cutts, director of marketing at the Periodical Publishers Association, explains how cross-media marketing and inventive campaign planning can help address this increasingly… Continue reading Consumer Perceptions Of The Media