Richard Simkins joined Exterion Media, Europe’s largest privately held Out-of-Home company, in December 2017 as the newly created role of Creative Solutions Director. Richard is responsible for leading and growing the Creative Solutions team and ensuring the company is at the forefront of the industry through delivering award-winning, innovative creative work with its partners, including TfL and multiple franchises. Prior to joining Exterion Media, Richard was Head of Innovation at Talon Outdoor. In his role at Talon he built a new innovations team and led creative OOH solutions, interactive digital OOH campaigns and experiential activity for the company. Alongside his team’s commercial success, he played a key role in developing award-winning campaigns, such as Pepsi Max’s Unbelievable Bus Shelter and the Oreo Eclipse campaigns. Prior to Talon, Simkins was Hyperspace Business Director at Posterscope, developing creative advertising solutions for the company’s innovations and technology division.