Sean began his career as an advertising account handler, before evolving into a strategy planner during a journey that took him from London to Sydney. He joined a media agency as planning director when such roles were unknown, before founding a research and strategy company called The Seed which he ran successfully in Sydney for ten years. Along the way, he was chair of the Account Planning Group and is a full member of the Market Research Societies in both Australia and the UK. Returning to England in 2012, Sean has continued his love affair with media, joining News UK to head up their commercial insights department, developing award-winning research initiatives for News UK’s flagship newspaper brands, The Times, The Sunday Times and The Sun.