Rituals can turn passive consumption into a ceremony. Ads and brand experiences that nurture them might become fixtures in people’s emotional lives, says Simon Carr.

Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer. 

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.

Tracking the spread and evolution of memes can provide a fast-track way to identify emerging trends and cultural shifts. Memes can also be a gateway to gaining insights into niche communities and subcultures.

Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.   

Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.

Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.

Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.

Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.

It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.