Ashley Underwood, senior strategy executive at TGI, on why marketers may want to consider targeting ‘Occupy’ protesters…

Marketers at FIFA partners across the world will be hoping to leverage their sponsorship investment when the World Cup kicks off in South Africa on Friday 11th June.

Regulatory approval for product placement in television programmes represents a new opportunity for advertisers and puts UK programming on a similar footing to its counterparts in Europe and America.

Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.

In an increasingly digitised world, TGI Net Europa reveals differences in internet use and online purchasing across four major European markets – Britain, France, Germany and Spain.

Latest data from TGI show that cinema continues to perform well despite the economic slump, with the number of cinema-goers climbing to a new high of 66% of the adult population.

As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI…

Social networkers represent a valuable target for advertisers, according to latest data from TGI.