BAA Promotes Airport Advertising To Marketing Directors

Media@BAA, the media owner of BAA airports, is launching a campaign to promote the benefits of advertising within the airport environment.

The direct mail campaign has been created by Brandhouse WTS to inform UK marketing directors of the range of advertising and sponsorship opportunities available in and around airports.

These include airport-terminal advertising, outdoor sites, departure-lounge brand-experiences and on-site leaflet distribution.

Sarah Vos, marketing manager of Media@BAA, said: “Customers who travel through airports have a unique mindset which offers effective, impactful and flexible opportunities for cut through brand promotion. The campaign will communicate this distinct opportunity to marketers so they are aware of the bespoke creative executions we can bring to life in the airport environment to capture consumer attention.”

Media@BAA will continue to work with its existing media partners, but the primary objective of the campaign is to attract incremental business from new clients.

With huge volumes of travellers passing though UK airports each year, airport advertising is becoming an increasingly popular way to target ABC1, business consumers.

Last year JCDecaux Airport launched new Holographic media advertising system to capitalise on this. The system projects moving images onto transparent glass surfaces and is used to target travellers in the departure lounge of Heathrow’s terminal three (see JCDecaux Airport Gets Holographic With Bacardi).

BAA: 020 7834 9449 www.baa.com

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