BAFTA targets career campaign at 16-34 cinemagoers

News in brief

BAFTA has launched a cinema ad campaign to particularly show “the huge diversity of career pathways” in to screen industries.

The sixty-second cinema spot was created by DCM Studios and is narrated by double-BAFTA winner Big Zuu.

The ad will premiere on 19 August nationwide and run for seven weeks aimed at a “broad, diverse audience” aged 16- 34, who make up 50% of cinemagoers.

To better target this young audience, the ad will appear alongside films including Jordan Peele’s latest release, Nope, Olivia Wilde’s thriller with Harry Styles, Don’t Worry Darling, and David Leitch’s action comedy starring Brad Pitt, Bullet Train.

There will be a complementary campaign running across BAFTA’s social platforms to highlight paths into the industry to “inspire the next generation” to take their first steps in a career in the creative industries.