Bauer Media Appoints Digital Boss

Bauer Media has appointed Tony Kypreos, former vice-president of T-Mobile International, as its new head of digital.

In his new role Kypreos will be responsible for development and delivery of digital content and services across Bauer Media.

He will also be charged with building Bauer Media’s brand portfolio and extending the company’s reach to take advantage of the associated magazine or radio station.

Paul Keenan, CEO, Bauer Media, said: “His experience and expertise in creating, developing and managing digital businesses will be critical as our markets change shape.

Challenging trading conditions demand clear digital propositions as advertising revenues seek shelter in the high ground of known and trusted brands.”

Kypreos was previously group EVP of business development & innovation at T-Mobile International. Prior to that he worked at agency.com and was marketing manager at Nestle.

Bauer: www.bauer.co.uk