BBC News Looks To Be Favourite After ITV Axes News At Ten

A third of UK adults are unhappy about ITV’s decision to move its News At Ten bulletin (see Newsline), says fieldwork carried out by CIA Sensor, with almost three quarters of adults currently claiming to watch the programme at least once a week.

Of the rest of the sample, half claimed they weren’t annoyed by the move, and almost half of those questioned said that they would watch BBC1’s 9pm news more than they currently do as a result of the move.

A quarter of respondents said that they would watch the ITV 6:30pm news as a result of the change, and 8% favoured the ITV 11pm news as a replacement.

The ITC agreed to the move in mid-february after a consultation period despite considerable public and political opposition (see Newsline).

ITV: 0171 843 8000 ITC: 0171 255 3000