Bennetts To Sponsor Bike Strand On Men And Motors
Granada Enterprises has secured motorbike insurance specialist Bennetts as the sponsor of all bike-related programming on its men and motors channel.
The six figure deal begins later this month and will run until the end of October, with additional Bennetts branding appearing on the men and motors website.
Commenting on the sponsorship, Matthew Gledhill, director of Bennetts insurance, said: “The marketing drive is part of our ambitious plan to be the number one insurance specialist within the UK. Men and motors achieved excellent viewing figures during our last sponsorship deal and with extended hours, Bennetts can continue to increase its brand awareness and achieve its objectives.”
The deal was negotiated by Jamie Ball, sales controller at Granada Enterprises and Alex Kisby at MediaVest Manchester.
Granada Enterprises recently secured V Energy Drink as the £1 million broadcast sponsor of ITV1’s I’m A Celebrity – Get Me Out Of Here (see Granada Brings Energy To I’m A Celebrity Reality Show).
The reality-TV show has proved to be a ratings success for ITV, with an average audience of 12.3 million viewers tuning in to see former England cricketer, Phil Tufnell, crowned king of the jungle in the series finale (see I’m A Celebrity Finale Peaks With 13 Million Viewers).
Granada: 020 7620 1620 www.granadamedia.com
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