Bounty To Sponsor Love Island

Bounty is to sponsor Love Island when it returns this summer, bringing with it more sun, sea, sand and celebrities to ITV1.

Ten single celebrities will be staying in a paradise location, attempting to prove themselves the biggest lovebirds in showbusiness.

ITV2 will also be getting in on the fun, with Love Island…Aftersun where viewers get a behind the scenes look at what what is really happening on the island

The fully integrated deal includes broadcast sponsorship on ITV1 and ITV2, red button interactivity, sponsorship of the Love Island website on www.itv.com, mobile interactivity and on and off air marketing.

Leigh Alexander, sponsorship and branded content manager at ITV Sales, said: “There is no doubt a fantastic fit between the brand values of both Love Island and Bounty, which we believe will create a memorable and high impact sponsorship both on screen, online, and in-store. Love Island is poised to recapture the nation’s imagination as the unashamedly escapist, tropical, and mischievous hit of the summer, and Bounty as sponsors constitute our ideal partner for the programme.”

The first series of Love Island reached 70% of all 16-34 Women and ABC1 16-34 Women, and 66% of all 16-34 Adults. 1.1 million adults used the interactive service and 1.5 million unique users visited the website.

ITV: 020 7843 8000 www.itv.com