British Prefer Wildlife To Sex On TV, Says Survey

The British public is more interested in watching wildlife on television than sex, say the results of a survey conducted for Pace Micro Technology by Gallup, published today. 44% of people surveyed claimed they would be prepared to pay extra to watch wildlife programmes, when only 11% would pay to watch erotic programming.

More men would like to see more sport on television than women would, but the top preferences for types of programming were nearly the same. The top programming types people would be prepared to pay extra for were found to be as follows: films (60%), music (48%), wildlife (44%), quality dramas (53%) and news/current affairs (39%).

Of the British population, 55% of people spend ten hours or more watching TV a week, and 45% of people claimed television was the most important source of information on politics and current affairs.

Malcolm Miller, chief executive of Pace, said of the results:”This research shows that the majority of us love watching TV, but also that we want to use TV for more than just entertainment. People can use their TV to keep up to date with current affairs or learn new languages, and also make use of digital services, such as home banking and voting in elections. Whatever the subject matter, it is important to realise that people are becoming increasingly reliant on their television for correct information.”

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