Simon Litherland, CEO of Britvic plc, has been appointed as the new president of ISBA, the body that represents British advertisers.
Litherland succeeds Jon Woods, general manager of Coca-Cola GB and Ireland, with immediate effect. In his new role he will chair the ISBA Council, the senior governance body of ISBA.
Simon was appointed CEO of Britvic Plc in February 2013 after a two year stint as managing director and is responsible for delivery of the company’s business strategy. Prior to this he spent 20 years with Diageo.
“I’m delighted to be taking on the role of President of ISBA, the only body focused solely on championing the interests of advertisers in the UK, and at a time when the organisation is enjoying unprecedented growth,” Litherland said in statement issued on Wednesday (4 February).
“As a significant advertiser, I appreciate only too well the value that ISBA brings to our business, on the regulatory, media and capability fronts, enabling us to extract maximum value from our marcoms spend.
“This election year doubtless holds a few surprises and I look forward to working with the ISBA team to ensure that the interests of advertisers are safeguarded.”
Mike Hughes, Director General at ISBA added: “Jon Woods has made a terrific contribution to ISBA during his tenure, and I am delighted that we have been able to attract a successor of Simon’s stature to the role. I look forward to working with him to further accelerate the growth of the Voice of British Advertisers.”
Litherland will address the ISBA Annual Conference on 11 March, outlining the focus for the body’s activities in the year ahead.
