According to figures released by Radio Advertising Bureau, British Telecom was top radio advertiser for the April-June 1999 period. The telecommunications company spent £2.3m on adverts for their BT Highway, Reconnection and Chatterday brands. National Lottery organiser Camelot recorded 60% year-on-year increase in advertising spend, to take the second place spot. Third place went to One2One, who spent more than double their 1998 amount.
Top Advertisers on Commercial Radio Apr-Jun 1999
Advertiser
Apr-Jun 1999
yr on yr % ch
1
BT
2,335,714
-11.3%
2
Camelot
2,221,701
60.1%
3
Vodafone
2,059,305
-6.8%
4
COI
1,960,601
-17.8%
5
Dixons
1,951,106
87.1%
6
Vauxhall
1,886,097
32.0%
7
Carphone Warehouse
1,802,282
0.5%
8
Coldseal
1,286,541
37.3%
9
One2One
1,239,491
141.1%
10
Renault
1,212,305
-31.0%
Source: MMS
The number one buying point for the quarter was BMP OMD, claiming the top position for the first time. Their number position was helped campaign for advertisers Camelot and Vodafone. Carat was the next best buying point, with Zenith in third place.
Top Buying Points for Commercial Radio Jan-Mar 1999
Agency
Apr-Jun 1999
yr on yr % ch
1
BMP OMD
7,197,312
30.6%
2
Carat
6,631,065
1.6%
3
Zenith
5,472,562
-23.3%
4
New PHD
4,689,084
-3.0%
5
Motive
3,687,104
206.9%
6
Mediacom TMB
3,457,929
n/a
7
Mediavest
3,268,655
6.0%
8
Walker Media
2,731,652
578.8%
9
Mindshare
2,623,869
-34.5%
10
Universal McCann
2,520,129
-47.6%
Source: MMS
Radio Advertising Bureau: 0171 306 2555
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