Burda relaunches Full House!

German publisher Burda has relaunched its real-life weekly Full House! magazine and reduced its cover price to 50p.

The new-look title will feature a new 12-page weekly pullout, “Beat the Credit Crunch”, in a bid to appeal to readers who are feeling the economic pinch, according to reports.

Editor Dave Claridge said Full House! is now more relevant “for those troubled times”.

Burda also claims that the all-new Full House! will be a “bigger, bolder and brighter magazine”, which is also “more reader friendly”.

The magazine, which features a mix of real-life stories, competitions and puzzles, currently competes with IPC’s Chat and Nat Mag’s Real People.

In the latest ABC release, Full House! posted a significant circulation decline of almost 20% year on year (7.5% period on period) to around 125,000 copies (see ABC Results Jul-Dec 2008:Take a Break takes women’s weeklies top spot again).

This compares to Chat‘s 9.6% year on year decline to almost 470,000 copies and Real People‘s 19.4% year on year drop to below 270,000 copies.

Burda’s UK operations, Hubert Burda Media UK, also publishes the weekly real-life title Love It!, which it bought from News International in December (see News International sells Love It! mag).

Love It! was the first and most successful title to be launched by News International’s consumer magazine publisher News Magazines in February 2006.

It currently has a circulation of more than 339,000, after a year on year fall of 7.6%, according to ABC’s July to December figures.