Catalogues Drive Customers To Websites

Catalogues play an important role in driving customers to websites and maintain loyalty through low cost online channels, according to new research from Royal Mail.

The research, which takes in UK internet users, said that over 70% stated that they were that they were likely to go to the website after reading the catalogue.

In addition, the research showed a 12 percentage point increase in the proportion of consumers visiting the website more than once a month.

Royal Mail says that catalogue recipients are far more likely to make an online purchase and purchase more often, with a 76% increase in purchases over 12 months.

Catalogue recipients also spend far more according to the research, with a £110 increase in online spending over 12 months.

The research also reveals that female catalogue recipients average 12 month online spend is £259, 62% higher than the non-recipients average spend, over the same period, of £160.

Meanwhile, male catalogue recipients average 12 month online spend was shown to be £269, 89% higher than the £142 spent online by non-catalogue recipients.

Royal Mail: www.royalmail.com