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Are we to experience a double-dip or a return to growth? This is one of the key questions that has been posed by market analysts over the last month. The spectre of a second economic dip was raised after recent worries over corporate profitability and a waning consumer confidence have rocked the markets, particularly in… Continue reading Insight Analysis: Media Healthcheck – August 2002

This is the question being posed by market analysts currently, after recent worries over corporate profitability and a waning consumer confidence have raised the spectre of an economic dip into a second period of recession. The notion was given further credence by comments from WPP chief executive, Sir Martin Sorrell, who warned earlier this week… Continue reading Insight Analysis: Advertising – Double Dip Or Return To Growth?

The advertising market is now showing some signs of improvement, albeit tentative. At the beginning of the month, Doug Flynn, CEO of ad network Aegis, said that the market is improving more quickly than had been predicted just a few months earlier. Flynn is in a good position to call market changes, according to ABN… Continue reading Insight Analysis: Media Healthcheck – July 2002

The latest global and regional advertising forecasts from Merrill Lynch are shown here. Global advertising revenues are expected to decline by 1.3% this year, returning to a growth of 4.0% in 2003. Japan is the poorest performing region this year, with a predicted 4.0% decline; the US is the only region to show positive growth… Continue reading Global And Regional Advertising Forecasts From Merrill Lynch

The latest US and Asia-Pacific press advertising forecasts from Zenith Media are given here. US In the US, both newspapers and magazines are expected to show negative growth this year, with no return to positive growth until 2004. The latest magazine advertising revenue figures from the Publishers Information Bureau (PIB) show revenue increasing by 6.1%… Continue reading US And Asia-Pacific Press Ad Growth Forecasts

A comparison of the latest global and regional advertising forecasts is shown here, along with previous data. Most regions have been revised upwards in the latest set of figures, in line with a gradually improving advertising marketplace. Advertising Forecasts Comparisons                        Area  2001A  Previous  2002F … Continue reading Global And Regional Advertising Growth Forecast Comparisons

The 2002 projections issued by Universal McCann this week follow the trend of recent studies predicting a limited revival in advertising market conditions. Robert Coen, director of forecasting at the global media agency, anticipates an increase of 2.1% in US adspend and there is growing confidence about prospects for next year. In fact, Coen has… Continue reading Coen Predicts ‘Modest’ Adspend Growth

Robert Coen, director of forecasting at Universal McCann, has revised down his advertising predictions for 2002. He said that spending would increase by 2.1% to $236.2 million in the US this year as against his previous forecast of 2.4% (see Forecasts). The respected prognosticator cites the weakness of the stock market as the main reason… Continue reading McCann Expert Revises Ad Forecasts

The advertising market is improving more quickly than was predicted just a few months ago, Doug Flynn, CEO of Aegis, has told the Wall Street Journal in interview. The paper reports that Aegis is now expecting US adspend to rise 1.5% in 2002, up from a previous forecast of -0.2%. Whilst Asia is also predicted… Continue reading Aegis Chief Sees Improvement In Media Spending

Despite expectations of the beginning of a recovery in advertising market conditions in the second half of the year, the outlook still remains decidedly unclear. A US mid-year media conference last month heard key players talk about the bottom of the recession, rather than the beginning of a period of genuinely strong growth. This assessment… Continue reading Insight Analysis: Media Healthcheck – June 2002