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Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone. ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003 (see European Advertising Forecasts From Zenith Optimedia); it is now anticipating growth of just… Continue reading ZenithOptimedia Downgrades European Ad Forecasts

While doubts over the length and nature of the war in Iraq persist, marketers are reluctant to speculate on the damage being done to the media economy. The optimism that was evident at the start of the year appears to have evaporated, but in the current climate it would be wrong to label forecasters as… Continue reading INSIGHTanalysis: Media Healthcheck – March 2003

Initiative Media‘s global, country by country advertising forecasts for 2003 are shown here in full for reference. Reports on the UK figures can be found UK Advertising Forecasts From Initiative Media; global figures are Global Advertising To Grow 4.5% In 2003, Says Initiative and the US figures are US Adspend To Rise 3.5% In 2003,… Continue reading Global Country By Country 2003 Ad Forecasts From Initiative Media

Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media. The figures are based on research from Initiative’s offices in 40 countries worldwide. Some figures from the report – released in full this month – were reported… Continue reading Global Advertising To Grow 4.5% In 2003, Says Initiative

Figures released yesterday by the Advertising Association (AA) show that every medium bar business press showed a positive year on year growth in revenues in the fourth quarter of 2002. Go back to the first quarter of the year and only direct mail and regional newspapers are showing positive growth. There has therefore undoubtedly been… Continue reading INSIGHTanalysis: The Road Ahead For Advertising

For reference, the following table shows forecasts for advertising expenditure of GDP in selected countries. The overall trend is that ad expenditure as a percentage of GDP is falling in the short term, particularly in North America and Europe. Analysts at Merrill Lynch note that there is often enthusiasm for emerging markets as advertisers in… Continue reading Advertising Expenditure As Percentage Of GDP For Selected Countries

There are some mixed messages coming from the media and advertising sector at present and it feels somewhat unclear whether we are heading into a period of gradual recovery, or whether conditions actually began to dip towards the end of last year as economies weakened. One indication of weakness is the decision by analysts at… Continue reading INSIGHTanalysis: Media Healthcheck – February 2003

Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year. Europe is traditionally slower into and out of a downturn than the US and this is being… Continue reading Merrill Lynch Lowers Global Advertising Forecast

Total Japanese advertising expenditure was down by 5.9% in 2002, the second successive annual fall, according to the leading ad agency Dentsu. Total adspend for the year was £29.6 billion but revenues fell across the board as the market failed to recover from the estimated 0.9% decline in 2001 (see Japan Advertising Falls 0.9% In… Continue reading Japanese Ad Revenues Decline In 2002

Buoyed by a growing economy, Russian adspend shot up by 51% in 2002, according to a report in the Wall Street Journal. The newspaper quotes figures from the Russian Advertising Agencies Association (RAAA) which show that $2.68 billion was spent on advertising in the country last year, up from $1.75 billion in 2001. Television revenues… Continue reading Russia Has Fastest Growing Ad Market