More Ad Revenue Global articles

It seems that the most common phrase emanating from advertising prognosticators at present is ‘cautious optimism’. This could be a brave euphemism for hoping for the best in continuing weak conditions, or it could be a reluctance to get excited about the fact that figures are looking up (just in case they start to fall… Continue reading INSIGHTanalysis: Media Healthcheck – January 2003

There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell. Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast

The current advertising outlook is one of cautious optimism, with most forecasters predicting the start of a slow and steady improvement in growth rates this year. In the US, revenue growth is on course to outperform the global average, leading the way to recovery. Radio has had a very good recent run and television is… Continue reading Current Ad Growth Bubble May Not Hold, Warns Myers

Global advertising revenue will grow by 3.0% in 2003, with a reasonably strong US being dragged down by poorer markets in Europe, according to an outlook for the year from Merrill Lynch. The broker says that the US will grow by 4.0%, as previously reported (see Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad… Continue reading Stronger US, Weaker Europe Finds Merrill’s Ad Outlook

Total advertising expenditure will increase by 1% in 2003, according to Publicis, the world’s fourth largest ad network. The French media group has previously lamented the “lack of visibility” in the worldwide ad market (see ‘Total Lack Of Visibility’ In Ad Market, Says Publicis) but Maurice Levy, the chairman and CEO of Publicis, put his… Continue reading Leading Network Predicts Small Growth In Adspend

Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell

December brought a flurry of prognostications from the world’s leading advertising forecasters, all predicting a return to positive growth globally in 2003. An INSIGHT-compiled consensus of this latest round of figures puts worldwide ad growth at 3.4% this year, following a 0.2% consensus rise in 2002 (see Insight Analysis: Global And Regional Advertising Forecast Comparisons).… Continue reading Insight Analysis: Media Healthcheck – December 2002

The consensus of a number of the most recent advertising forecasts puts 2002 global growth at 0.2%, rising to 3.4% in 2003. This is a notable upgrade on the previous consensus, as compiled by MediaTelINSIGHT in September (see Insight Analysis: Global And Regional Advertising Forecasts Comparisons). These figures are compiled from an average of the… Continue reading Insight Analysis: Global And Regional Advertising Forecast Comparisons

Global advertising is set to grow by 2.9% in 2003, as an upswing that began in the latter half of this year continues into the next. This forecast will be delivered to a UBS Warburg media conference in New York today by Zenith Optimedia chief executive John Perriss, according to reports. Zenith says that it… Continue reading Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003

Zenith Optimedia today released a new set of world advertising expenditure forecasts, predicting a 2003 global growth of 2.9% in current currency and 1.0% in constant currencies (see Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003). The full figures from Zenith’s report are included here. They show that Europe is currently lagging behind other… Continue reading World Advertising Forecasts From Zenith Optimedia