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Europe’s largest broadcaster has suggested that the worst of the advertising recession is over and there is cautious enthusiasm about prospects for growth. RTL Group, which owns 45 television and radio stations across the continent, issued first half results on Wednesday which showed significant gains in earnings (see Positive First Half For RTL And Five).… Continue reading RTL Sees Signs Of Improving Ad Economy

AMV BBDO has consolidated its position as the UK’s largest advertising agency with billings of £345 million in the twelve months to the end of June, according to figures from Nielsen Media Research published by Campaign. The creative shop, which is part of the Omnicom group, saw revenues fall by 8% overall but this represents… Continue reading Mixed Fortunes For Leading Agencies In 2002/3

The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase. The latest results show that advertising expenditure in the six… Continue reading US Advertising Spend Rises 6.8% In First Half

Commercial radio saw adspend increase by 3.3% year on year to £144 million during the second quarter of 2003, as advertisers continued to flock to more cost-effective forms of marketing, according to the latest figures from the Radio Advertising Bureau (RAB). This sixth consecutive quarter of growth has been driven by FMCG brands, which have… Continue reading FMCG Brands Drive Growth In Commercial Radio Revenue

The US hi-tech business publishing sector saw advertising volumes decline by 16.5% during July, according to the latest figures from United Business Media‘s CMP Media division. Within this, CMP’s volumes fell by 14.8%. In the twelve months to July, the whole technology publishing market saw ad page volumes drop by 18.0% year on year. CMP… Continue reading US Hi-Tech Publishing Ad Volumes Fall 17% In July

Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns

The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report. In what is an increasingly worrying trend for the media and advertising industries, Myers’ survey has again shown that only a small minority of PVR users reguarly watch the ads… Continue reading INSIGHTanalysis: PVR Users Regularly Avoid Ads

The long awaited recovery in the advertising economy is imminent with all the factors in place to ensure an upturn in spending in 2004, according to WPP boss Sir Martin Sorrell. Sir Martin, whose pronouncements carry considerable weight, has consistently forecast that the advertising industry would experience a ‘bath-shaped’ recovery with 2004 seen as the… Continue reading Ad Market Begins To ‘Climb Out Of The Bath’, Says WPP

US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3% (see US Broadcast TV Sees Flat Revenues In… Continue reading US Television Revenues Nudge Up 2.1% In H1

The war-induced anxiety that characterised the first half of 2003 has now passed and UK media firms are becoming increasingly sure that a revival in the advertising economy is imminent. The quarterly survey of media companies carried out by the MediaGuardian and NOP found that almost a quarter expect growth in UK adspend over the… Continue reading UK Media Companies Upbeat On Recovery