More Ad Revenue articles

The revival in the advertising economy is well and truly underway, with the US driving the upturn, and signs are that 2004 will be a good year for the industry. That was the essence of a speech by WPP supremo, Sir Martin Sorrell at a prominent gathering of media executives this week. The Lehman Media… Continue reading WPP To Prosper From Advertising Resurgence

US technology publishing advertising page volumes declined by 12.4% during August, according to the latest trading figures from United Business Media (UBM). This is less weak than July’s figures, when page volumes dropped by 16.5% (see US Hi-Tech Publishing Ad Volumes Fall 17% In July). During August, UBM’s CMP Media division saw a drop of… Continue reading US Technology Publishing Ad Pages Drop 12% In August

The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch. The broker predicts that growth rates will rise to 3.5% next year and hit 4.5% for 2005 and 2006. The Advertising Association in… Continue reading UK Ad Revenue Forecasts From Merrill Lynch

Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%, whilst average share of viewing is down just 0.7% points over the same period. BARB data from MediaTel.co.uk show that the turnaround in impacts for the adult audience began at… Continue reading INSIGHTanalysis: ITV Arrests Audience Decline, But For How Long?

At present, penetration of personal video recorders (PVR) is low but a new report from the Yankee Group suggests that this will not be the case for long and the advertising industry will feel their impact from 2005 onwards. Ever since it was introduced as a concept, advertisers have lived in fear of PVR technology,… Continue reading PVRs Threaten 30-Second Ads, Says Yankee Group

Despite growing confidence in broadcasting circles, the weakness of the local advertising market is mitigating against accelerated growth in the sector as a whole, according to analysis from the US. Merrill Lynch concurs with other organisations which are eulogising national advertising in the second half of 2003 (see Nielsen Confirms Upturn In TV Adspend). In… Continue reading Sluggish Local Market Hits Broadcast Revenues

Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week. Mediapost reports that Kagan forecasts radio spend to rise to $35.6 billion by 2012, which would be 9.7% of the total spend of $367.2 billion under… Continue reading US Radio To Take 10% Share By 2012, Says Kagan

Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard. At its recent annual forecasting conference, the Television Bureau of Advertising re-iterated that spot TV advertising would increase by 1-3% this year with growth… Continue reading Nielsen Confirms Upturn In TV Adspend

Advertising expenditure in the UK increased by a nominal 1.2% year on year to almost £3.5 billion during the three months to June, as weaker than expected business conditions and the war in Iraq continued to weigh heavily on the market. The latest figures from the Advertising Association and World Advertising Research Centre (WARC) show… Continue reading Growth In UK Adspend Slows During Second Quarter

US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June (see US Radio Revenue Strengthens With 4% Growth In June). Local revenues remained flat in… Continue reading US Radio Advertising Rises 3% In July