More Ad Revenue articles

Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004. Analysts estimate that the ad market will grow to the tune of 3.2% this… Continue reading Zenith Sees Signs Of Recovery In Ad Market

The major broadcast and cable television networks in the US have been ‘quietly but steadily’ turning to enhanced, interactive TV programming in greater numbers and with higher frequency, according to a new report from BrightLine Partners. The study notes that many commentators had dismissed early predictions that interactive programming and advertising would revolutionise television, turning… Continue reading Interactive TV Shows Steady Growth, Says US Study

Total US magazine advertising revenues rose by 8.9% year on year in August, closing at $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). However, the number of advertising pages was down 2.9% at 14,295. In the year to date, advertising revenue closed at $10.9 billion, an increase of 9.6% while… Continue reading US Magazine Revenues Maintain Growth In August

Advertising pages in the US business press increased by almost 1% in June, the first such rise since November 2000, according to the latest figures from American Business Media (ABM). The data shows that ad pages were up 0.9% year on year while spending climbed 4.9%. The growing strength of the B2B market is reflected… Continue reading US B2B Ad Volumes & Spend On The Rise

Announcing its first half financial results today (see Aegis Posts Improving Revenues In ‘Patchy’ Conditions), the global media network Aegis Group also gave an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger… Continue reading US And Asia-Pacific Media Markets Outperform Europe, Says Aegis

Demand for ad media has increased across the board this year, according to a survey of US planners and buyers conducted by InsightExpress and MediaPost. In the online poll, carried out in late-August, 39% of respondents said their demand for ad inventory had increased since the same point last year. A further 43% said it… Continue reading Advertising Demand Picks Up Stateside

After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week and analysts were broadly positive about prospects for the near future. The first half of 2003 saw… Continue reading 2004 To Be A Banner Year For TV Advertising

Tentative optimism gave way to pronounced confidence in August as the media sector showed signs of resurgence after three difficult years. Analysis of the US market shows that there was growth across most categories in the first half of the year and although Europe remains flat at best, there is cause for hopefulness as 2004… Continue reading INSIGHTanalysis: Media Healthcheck – August 2003

Outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million, according to the latest figures from the Outdoor Advertising Association. Entertainment and media remained the largest advertiser category during the second quarter of this year, but growth was driven by… Continue reading Outdoor Industry Sees Ad Revenue Rise In Q2

The Television Bureau of Advertising holds its annual autumn forecasting conference in New York today at a time when there are encouraging signs of growth in the spot TV market. Comparisons with 2002 were expected to be difficult because of the boost given to US TV revenues by the Winter Olympics and the political season.… Continue reading Advertisers Switching Back To Spot TV