Global advertising spend growth is forecast to rise from 3.9% in 2013 to 5.5% in 2014, with television set to benefit in particular, according to ZenithOptimedia.
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Johnston Press has reported a loss of £287 million in 2013, alongside a significant decrease in advertising revenue.
Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
MailOnline digital advertising revenue was up 51% for the half year ending 31 March 2014, however missed the growth rate needed to hit its target revenue this financial year.
A new report from ZenithOptimedia reveals that the advertising market is set to grow by 5.8% this year, supported largely by the UK’s economic growth, the World Cup, mobile technology and programmatic buying.
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands – which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
Total TV advertising revenue in the UK increased by 3.5% in 2013 to reach a new record high of £4.63 billion, according to figures compiled by Thinkbox.
Martin Sorrell’s group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.
Facebook turns 10 today, and while nobody was using the social media platform on their Nokia 3310s back in 2004, last year mobile accounted for more than half of the social network’s ad revenue.
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.