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Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion. “However,” says Allison Webb, Research Analyst at Frost & Sullivan, “before wireless will be used as a mainstream marketing channel, a number of issues must be resolved. These… Continue reading Wireless Ads Could Be Worth $464.7 Million By 2005

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN

A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent. ISBA director general, Malcolm Earnshaw, said:… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach

New figures from Competitive Media Reporting (CMR) report that ad spend in the US is down 5.2% for Q1 2000 when compared to the same period last year. Total ad spend has dropped from the Q1 2000 total of $23.8 billion to $22.6 billion for the first quarter of this year. Top advertisers such as… Continue reading US Q1 Ad Spend Figures From Competitive Media Reporting

Leading media analysts at ABN Amro have downgraded their global ad forecasts following a “weaker than expected start to 2001”. Estimates for global advertising growth, which had previously stood at 3.4%, have now been reduced to just 1.3%. Amro cites weaknesses in the telecoms and technology markets, shifts in media mix by FMCG companies and… Continue reading ABN Amro Downgrades Global Ad Forecasts

It seems that hopes of an advertising recovery in the second half are rapidly diminishing. ITV giant Granada this morning admitted it could see no end to the downturn (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions), echoing comments made by Carlton Communications a few weeks ago (see Carlton… Continue reading Insight Analysis: Ad Downturn Could Get Worse Before It Gets Better

According to a new report, “Europe Looks Beyond th Banner Ad”, the Yankee Group predict that online advertising revenue in Western Europe will rise from $1.5 billion in 2001 to $4.2 billion by 2006. During this time, banner ads are predicted to decline in popularity and the proportion of banner ads to all online advertising… Continue reading European Online Advertising Market To Quadruple

Insight May Round Up Ongoing comparisons with last year’s dotcom marketing boom continued to plague the media sector this month as a swathe of financial results revealed the winners and losers in the media league. BSkyB kicked off with strong results – revenues grew by 27% to £1.7 billion and earnings were up 64% at… Continue reading Insight May Round Up

One of the key political battlegrounds in the approach to the 7 June general election has been the extent to which the UK should be in (and indeed out of) Europe. Whilst a number of committed EU nations are saying goodbye to their old coins and notes and beginning to embrace the Euro, the UK… Continue reading Insight Analysis: Top UK Readers Lead Euro Media Survey

Two recent reports from IDC have forecast a healthy outlook for ecommerce over coming years. In the first, IDC forecast that almost 1 billion people around the world will be using the Internet by 2005 and that this growth will drive ecommerce revenues to over $5 trillion by 2005, up from $354 billion in 2000.… Continue reading Positive Outlook For eCommerce, Says IDC