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Local online advertising in the US is predicted to grow by 31.6% over 2006, reaching $7.7 billion in 2007, according to new research from Borrell Associates. US Local paid search, which Borrell says is already approaching $1 billion this year, is forecast to grow by 86% in 2007, to $1.8 billion. In addition, local e-mail… Continue reading US Local Online Advertising To Grow 31% Over 2006

TV adspend is continuing to grow in the Americas, although not as quickly as in the 1990s, according to a new report from ZenithOptimedia. ZenithOptimedia says that television advertising is now growing at 5% a year in the region, compared to 6.3% a year in the 1990s, with competition from cable and satellite companies keeping… Continue reading TV Adspend In Americas Growing At 5% A Year

Total US advertising expenditures in the first six months of 2006 increased 4.1% to $73 billion year on year, according to new data released by TNS Media Intelligence. Spanish language media benefited from a boost in the form of this summer’s World Cup, rising 20.5% to $2.4 billion, whilst internet display advertising, rose 18.95 to… Continue reading Total US Advertising Expenditures Increased 4.1% In H1

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

US advertising spend rose 5.1% year on year for the first half of 2006, due to gains across media, according to preliminary figures released by Nielsen Monitor-Plus. The figures show that adspend, led by internet, Spanish language TV and local magazines, increased in almost all reported media. However, a number of media did not show… Continue reading US Adspend Grew 5.1% In H1 2006

MEC MediaLab, Mediaedge:cia’s consumer insight and ROI division, has undertaken research to determine product placement’s benefit to consumers and brand-owners. MediaLab says that although product placement is currently prohibited on UK television under European Union legislation, the situation could be about to change. The EU is currently reviewing its policy in this area. Consequently, Ofcom… Continue reading TV Viewers Could See Product Placement As Positive Move

International online ad growth rates are forecast to reach 35% and 24% in FY06 and FY07, according to a new report from Merrill Lynch, which outpaces the company’s current US growth estimates of 29% and 22% respectively. The report comprises an international bottoms-up forecast of online advertising by major countries, compiled with the collaboration of… Continue reading Online Advertising Growth Rates To Rise

Global paid product placement spending in TV, film and other media surged 38.8% in 2005 to $2.21 billion, with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to new research from PQ Media. The PQ Media Global Product Placement Forecast 2006 says that global… Continue reading Global Paid Product Placement Surged 42.2% In 2005

US measured adspend declined 0.3% year on year in May, the first comparable period monthly decline since May 2002, according to new data from TNS Media Intelligence. US gross domestic product dropped last quarter to 2.5% from 5.6% in Q1 which could spell worrying times ahead for the advertising industry. Adspend in the US has… Continue reading Slight Decline In US Measured Adspend

Commercial radio revenues for Q2 2006 have risen year on year by 3.5% to £148.2 million, according to figures released by Ofcom and the RadioCentre. Despite a troubled 12 months, the industry has seen a record investment in branded content such as sponsorships and promotions, which has grown more than 16% to more than £26… Continue reading Commercial Radio Revenues Up For Q2 2006