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The results of a recent survey from Q Research show that only 32% of the British 11-20 year olds surveyed would be happy to receive advertising messages to their mobile phones. However, when these youngsters were asked if they would like tor receive advertising messages targeted to the individual recipient, this figure rose to 71%.… Continue reading Some British Teens Happy To Receive Mobile Ads

The latest Bellwether report for the first quarter of 2007 has just been released, recording the strongest upward revision of UK marketing spend for three years. The report, from the Institute of Practitioners in Advertising, says that one in four companies is now reporting an upward revision to total current marketing budgets. In Q1 2007,… Continue reading Q1 2007 Bellwether: Marketing Budgets Show Strong Growth

The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. ABI Research says that by 2011, the value of the market will reach $19 billion, including mobile search and video advertising. The research firm adds that… Continue reading Mobile Ad Market To Grow

JupiterResearch has found that 26% of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25% this year. The US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer JupiterResearch has found an additional 28% of large advertisers anticipate spending… Continue reading US Advertisers To Increase Search Spending

Total display revenue is forecast to reach £9.8 million in 2007, a rise of 2.9% year on year, according to figures from the Advertising Association. The figures also show that total display revenue fell from £2.6 million in the fourth quarter of 2005, to £2.5 million in Q4 2006. UK Total Advertising Short Term Yearly… Continue reading Growth Forecast For UK Ad Revenue

A new forecast from ZenithOptimedia says that global internet adspend will overtake radio in 2008, a year earlier than it forecast in December. Global internet adspend is forecast to grow 28.2% in 2007, while the rest of the market grows 3.7%. By 2009, the internet is predicted to account for nearly 9% of global adspend.… Continue reading Internet Adspend To Overtake Radio

The UK economy is expected to grow by 2.75% in 2007, with growth moderating by just under 0.25% points in 2008, according to the latest report from the Euroframe – European Forecasting Network. Inflation has eased slightly from the highs recorded at the turn of the year and the Network expects it to moderate further,… Continue reading 2007 Growth Forecast For UK Economy

Merrill Lynch (ML) is raising its global online advertising growth forecast from 24.1% & 17.5% in 2007 and 2008 respectively, to 25.5% and 18.8%. The financial analyst said that online growth for 2006 came in at around 36%, compared to its previous estimate of 34%, adding that this was driven by international strength in particular.… Continue reading Merrill Lynch Raises Global Online Ad Forecast

New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online. The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the… Continue reading UK Internet Advertising Spend Grows 41%

US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online