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Online ad spend will reach $15.7 billion in the US this year and $25.9 billion by 2011, according to a new study from JupiterResearch. Search is forecast to dominate internet ad spend over the coming years, with search spending for this year projected to total $6.5 billion, or 41.4% of total online ad spending. In… Continue reading Online Adspend To Reach $25.9 Billion By 2011

By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline

Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures. Outdoor, radio and TV have all seen revenue decline year on year, with… Continue reading Cinema Advertising Bucks General Market Trend

US Online advertising will grow to represent 9% of overall advertising spend by 2011, according to the latest study from JupiterResearch, US Online Advertising Forecast, 2006 to 2011. The study shows that online advertising in the US will reach $25.9 billion in revenues by 2011, rising at a compound annual growth rate (CAGR) of 11%… Continue reading US Online Advertising To Reach 9% Of Ad Spend In 2011

Worldwide media and marketing services spend will grow 6.2% this year to $673 billion and is predicted to grow 6.% next year to $713 billion, slightly ahead of 5%-6% expected growth in the global economy, according to new research from GroupM. The study, This Year Next Year Worldwide is GroupM’s new media and marketing forecasting… Continue reading Worldwide Media And Marketing Spend To reach $713 Billion In 2007

US Advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to new research from Nielsen Media Research. Ad spend, which rose in almost all reported media, was led by internet, Spanish-Language TV and outdoor, while slight declines were felt in coupon, local newspaper and network radio. The… Continue reading US Ad Spend Rises 5.6% Year-On-Year

Marketing budgets have been revised down for the fifth consecutive quarter as companies seek to reduce costs due to weaker than expected sales, according to the Q2 2006 Bellwether Report, the quarterly survey of marketing spend from the Institute of Practitioners in Advertising (IPA). Of the main marketing categories monitored by the Bellwether survey, main… Continue reading Q2 2006 Bellwether: Marketing Budgets Revised Down For Fifth Consecutive Quarter

Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press. This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth… Continue reading UK Adspend Predicted To Rise 4.1% On 2005

Global ad expenditure will grow 6.1% in 2006, predicts new research from ZenithOptimedia. The forecast has been slightly upgraded since April (from 6.0% growth) after strong economic growth in the US and improvement in the Eurozone economies. In 2007, ad expenditure is forecast to grow by 5.2% and in 2008 it is forecast to grow… Continue reading Global Ad Expenditure Predicted To Grow 6.1% in 2006

US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year