More Ad Revenue articles

First quarter figures from the Radio Advertising Bureau show commercial radio revenue fell 4% from the last quarter of 2005, with figures down from £162 million to £149 million at the start of 2005. National advertising takes a 60% share of the total revenues, up almost 3.9%, while local advertising’s share was down 2.3% and… Continue reading Radio Revenue Continues To Fall

National newspapers will continue to falter in the face of the internet, which is this year predicted to become the third biggest advertising medium by spend, according to research carried out by GroupM, a WPP holding company. The report draws on data collected from WPP agencies MindShare, Mediaedge:cia, MediaCom and Maxus. The research shows a… Continue reading Internet Advertising To Overtake National Press

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour. Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a… Continue reading High Level Of Loyalty For Magazine Titles

Digital Cinema is to be rolled out on a wide scale from 2007 in a bid to maintain the experience gap between cinema and home entertainment systems such as HDTV, according to the latest report from Screen Digest. During the second half of 2005, following on from the release of the technical specification for d-cinema,… Continue reading Digital Cinema Rollout Edges Nearer

Advertising has become big business in the video game world, with some market analysts predicting that in-game advertising could be worth up to £2 billion by 2010. However, it is uncertain to what extent gamers are influenced by ads in games. Previously, advertising and games went together more through ‘advergaming’ where a game was designed… Continue reading In-Game Ads Look Appetising For Advertisers

Traditional media spend has dropped whilst digital and direct media continue to thrive, growing by 22% and accounting for a quarter of all advertising media spend compared to a fifth just a year ago, according to KPMG and Thomson Intermedia’s most recent quarterly bulletin. Total advertising spend was up 3.4% in the first quarter of… Continue reading Digital And Direct Media Drive Ad Spend Up

The number of large US companies using online news feeds looks set to double by the end of the year, according to a report by Jupiter Research. At present just 29% of companies in the $50-million-plus annual-revenue bracket publish content using Really Simple Syndication (RSS). By the end of December 2006, this could rise to… Continue reading Stateside companies opt for RSS

Internet adspend will continue to outperform other media in Europe this year, with minimal growth expected to be the norm, according to the Initiative special report, Spheres of Influence, outlining global advertising expenditure in 2006. The UK should see a total rise in advertising expenditure of 3.6% compared with a global average of 5.8%, and… Continue reading Internet Adspend Likely To Grow For 2006

The global advertising market looks to be increasing in stability, with the latest forecasts from Initiative expecting none of the 56 markets in its survey to see decline in adspend this year. The expected performance would mark the first year of globally increased adspend since 2000, as events such as the World Cup and Winter… Continue reading Global Adspend Looks Stable In Six Year First

Merrill Lynch has revised its online advertising forecast up for 2006, raising its prediction from 27.5% to 28.7% following a strong performance by the search marketing industry. The analyst states that search giant Google has beaten its net revenue estimates by $75 million in Q1, recording year on year growth of 93%. Merrill Lynch goes… Continue reading Strong Search Sees Ad Forecasts Revised Upwards