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Mobile advertising is set to take off in 2007, according to the US-based Mobile Marketing Association. Speaking at the GSM World Congress, Laura Marriot, executive director of the Mobile Marketing Association, said: “Previously, there were not enough of the right phones and fast networks to support good advertising.” However, according to Marriot that could all… Continue reading Mobile Advertising To Take Off In 2007

A new report from eMarketer has been published which examines the trends which will continue to drive the growth of US internet ad spending for the next several years. The report says that, at first glance, it appears that internet ad spending has kept pace with the online audience, as advertisers last year spent an… Continue reading US Online AdSpend Per User To Increase

Spending on online display advertising rose to more than £147 million in 2006, up 25%, according to new figures from Nielsen Media Research. The only other sectors to record rises were national newspapers, up 2.1% to £1.5 billion and outdoor, up 1% to £751 million. The sector with the worst performance was regional press, which… Continue reading Online Display Advertising Rose 25% In 2006

US advertising will grow 5.8% in 2007, according to the second annual report on ad spending from Outsell Inc. The study of US advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18% this year, faster than for any other major media type. Advertisers also plan… Continue reading US Advertising To Grow 5.8% This Year

The latest advertising forecast from Merrill Lynch estimates 5.0% UK advertising growth in 2007, higher than the UK forecasts from both Aegis and Zenith. The financial analyst forecasts 3.6% global advertising growth in 2007, comprising 4.3% Western European growth, 4.0% Latin American growth, 5.0% Asia Pacific growth and 2.9% US growth. This is lower than… Continue reading 5.0% Ad Growth Forecast For UK In 2007

Nielsen Analytics has released a new report which reveals that advertisers and television programmers are finding new and more lucrative advertising opportunities with broadband video. The study also determined that the use of broadband video actually extends the reach of traditional TV, and that broadband consumers are young, affluent, highly educated, and tend to have… Continue reading Ad Opportunities To Grow With Broadband Video

A new report from eMarketer estimates that there will be 136.1 million Europeans online in the five largest European Union countries and advertisers will spend $7.5 billion to reach all Western Europeans, up 25% from $6.0 billion last year. The Europe Online Advertising report analyzes the many, diverse factors driving internet advertising growth throughout the… Continue reading Western European Online Advertising To Reach $7.5 Billion

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets. Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Advertising expenditure is forecast to increase by up to 36% in real terms over the next twelve years, according to the latest Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association. The forecast says that after a strong performance in 2004, and a slowing of… Continue reading Ad Expenditure Forecast To Increase By Over 36%

Total US advertising spending is expected to increase 2.6% in 2007 to $153.7 billion, according to a new full-year forecast from TNS Media Intelligence. TNS says that this anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8% in 2006. Advertising expenditures are… Continue reading US Adspend To Grow To 2.6% In 2007