More Ad Revenue articles

US Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, up by 30% over the previous revenue record of $9.6 billion in 2004, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Revenues from the fourth quarter of 2005 totalled a record $3.6 billion, up 35% year on… Continue reading US Online Adspend Passes $12.5 Billion In 2005

The marketplace for television advertising is undergoing fundamental changes, with new technologies giving consumers the power to choose how, when and where they access the medium. The rapid adoption of personal video recorders (PVRs) allows users to fast-forward adverts, resulting in research firm, Accenture, forecasting that 9% of all commercials will be skipped by viewers… Continue reading Changing Face Of TV Advertising

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Outdoor advertising’s revenue growth slowed towards the end of the year, with weaker than expected results for the fourth quarter of 2005 resulting in overall growth of 5.7% year on year. According to new figures from the UK Outdoor Advertising Association (OAA), revenues were up by just 2.02% year on year in Q4 2005, half… Continue reading Outdoor Adspend Up By 5.7% In 2005

UK advertising expenditure looks set to remain volatile over the next 12 years, reaching a high point in 2009 with year on year growth of 6.3%, dropping to just 1.8% growth in 2014. According to the Advertising Association’s long term forecast, adspend seems settled for the next couple of years, with a year on year… Continue reading UK Adspend Peaks In 2009 At 6.3% Growth

Automotive advertisers are increasing their presence on the internet, with a new report from eMarketer expecting almost $2.7 billion to be spent on the sector online in 2007. Overall advertising budgets for the industry are not expected to increase during 2006, but more spend will move online. Advertisers increasing tendency to move advertising money online… Continue reading Automotive Advertisers Shifting Spend Online

Online advertising continues to make its presence felt, taking away from traditional media spend. A new report from Kelsey Group forecasts growth in traditional local advertising to be flat or negative in the next five years, while online adspend in the same media is expected to increase significantly. According to Kelsey, local search, including online… Continue reading Online Local Search To Reach $13 Billion By 2010

Search engine advertising expenditure is forecast to rise by 26% in 2006, with print predicted to increase at 3.3% and TV at 3.3% and 2.4% respectively. According to new figures released by Outsell, online advertising is now used by 80% of marketers, expected to reach 90% by 2008. Total online marketing spend will grow by… Continue reading Search Engine Adspend To Rise By 26% In 2006

The internet’s increasing presence in the media mix has been a hot topic of debate for marketers and advertisers, with industry forecasts expecting the medium to continue its surge in popularity through 2006 and beyond. Although this is good news for online search engines and other internet based companies, traditional media are seeing marketers cutting… Continue reading Broadband Uptake Fuelling Online Adspend