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US Mobile marketing and advertising looks set to explode in the coming year, according to a new report from eMarketer. Emarketer adds that 2007 will see increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. However, several major obstacles stand in… Continue reading US Mobile Marketing To Grow In 2007

Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007

Total US advertising spending in 2007 will grow only 3.7%, according to a new forecast from Jack Myers Media Business Report. Traditional media are projected to gain only 1.3% in ad revenues as newspapers, broadcast network television and local television all experience declines. Broadcast network television revenues are expected to decline 3.0% in 2007, impacted… Continue reading US Adspend Forecast To Increase 3.7% In 2007

US Advertising spending for the first three quarters of 2006 rose 5.1% over the same period last year, due to ad spending increases across many major media, according to new research from Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research. Advertising spending increased in most reported media, led by the internet (49.2%), Spanish… Continue reading US Ad Spend Rose 5.1% Year On Year

Global advertising expenditure is expected to grow at 6.0% in 2006, according to a revised forecast from Carat, up from its previous forecast of 5.7%. In the UK, Carat says that 2006 has been a tough year, with commercial television significantly underperforming in recent years in terms of audience delivery and revenue. Carat expects UK… Continue reading Carat Revises Global Adspend Forecast

Marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, according to the latest Chartered Institute of Marketing’s (CIM) Marketing Trends Survey. The survey shows that marketers are preparing to up their budgets in this area by 2.7%, with it being smaller companies who… Continue reading UK Marketing Spend To Increase Fastest In Online And Digital

Total US advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the same period in 2005, according to new research from TNS Media Intelligence. In addition, TNS reveals that total US ad spending during the third quarter of 2006 was up by 3.8% versus 2005. The… Continue reading US Adspend Increases In First 9 Months Of 2006

Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year

Strong UK company profitability will act as the biggest boom to advertising spend in 2007, according to a new forecast from OPera Media. It adds that on-trend GDP growth will mean modest growth in display advertising expenditure, at 1.7% for 2007. Strong increases from the online search and classified sectors will see total advertising spend… Continue reading 2007 UK Advertising Spend Boosted By Online

Universal McCann is projecting US advertising expenditure in 2006 to total $285.1 billion, a gain of 5.2% over 2005. Overseas advertising spending for 2006 is now expected to be up by 5.5% to $314.4 billion, bringing total worldwide expenditures to $599.5 billion for a gain of 5.3% over 2005. Last year McCann forecast that total… Continue reading Modest US Ad Growth Predicted For 2007