More Ad Revenue articles

Worldwide sales of consumer magazines were up by 100 million copies or 7.4% year on year in 2005, with the industry recording its highest rate of growth in sales for decades between 2004 and 2005. According to the World Advertising Resource Centre’s new Advertising Statistics Yearbook, more than 1.4 billion magazines were sold last year,… Continue reading Global Consumer Magazine Sales Booming

Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation) according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). After adjusting for inflation the rise means a 0.6% increase in real… Continue reading Advertising Expenditure Almost £19 Billion In 2005

Carat, has lowered its forecast for UK adspend growth from 4.5% to 3.2% for 2006 in its Global Market Update. The European forecast as a whole was down, which Carat said was because of both the fragile Italian economy and the UK market, where the expected boost from the World Cup has not materialised. Elsewhere… Continue reading UK Advertising Growth Hit By World Cup

One in four online advertisers in the States will use ‘behavioural targeting’ by next year, according to a leading authority on the impact of the Internet and emerging consumer technologies on business. JupiterResearch, in the report titled “Effective Targeting”, says advertisers and agencies that have tested early online behavioural targeting services are yielding positive results.… Continue reading ‘Behavioural Targeting’ To Boom In US

Advertising revenue at ITV1 could fall by as much as 23% next month, according to media buyers. Britain’s leading commercial channel is expected to see disappointing figures for June, with revenue perhaps falling 3 to 5% year on year in the run up to the World Cup. Many advertisers were deliberately avoiding the World Cup… Continue reading ITV Ad Revenue To Tumble

More and more UK companies are moving their advertising budgets online, according to a new survey carried out by the Online Marketing Show (OMS). The survey, in its second year and coming ahead of the show on June 7-8, had 40% of respondents say that they spend 26% or more of their marketing budget online… Continue reading Commitment To Online Marketing Increases

Colour advertising could overtake black and white in the national press within two years, according to media buyers’ predictions. The forecast comes as new figures show that the number of full colour ads in the national press has risen 11.6% in the past year.The total number of full colour adverts increased 11.6% to 117,076, according… Continue reading Colour Ads To Overtake Mono In National Press

Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience. Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online… Continue reading Internet Will Not Destroy Traditional Advertising

Adverse market conditions in radio advertising are expected to persist, according to the Local Radio Company, which has 32 stations around the country.The company has warned of volatility in the advertising market as it recorded a 1% rise in revenues over the six months to the end of March. It said revenues had risen 2%… Continue reading Radio Ad Trouble Persists

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the record $12.5… Continue reading Online Adspend Almost $4 Billion In Q1