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Paid Search is predicted to generate more than $14 billion globally in 2006, enjoying an increase of 41% from the estimated $10 billion that it made in 2005, according to a new report from Piper Jaffray. Leading the way in the paid search arena is Google, expected to grow its net revenues by more than… Continue reading Paid Search To Reach $14 Billion Worldwide In 2006

US advertising expenditure in 2005 is expected to reach $276 billion, a rise of 4.6% on 2004, with overseas adspend increasing by 5%, hitting a total of $293.8 billion, according to the latest forecasts from Universal McCann. Despite not achieving the predicted growth of 6.4% for US adspend and 5.8% for overseas, worldwide advertising expenditure… Continue reading McCann Expects US 2005 Adspend To Rise By 4.6%

New figures from the Advertising Association (AA) show ad expenditure in the UK to have totaled £3,779 million in the third quarter of 2005, representing a marginal increase of 0.1% year on year. The figures, published today in the AA’s Quarterly Survey of Advertising Expenditure, show a 2.3% decline in real terms, after adjusting for… Continue reading Q3 Ad Revenues See Marginal Increase

The Advertising Association (AA) has released its latest long-term forecast, compiled by the World Advertising Research Centre (WARC), predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The new forecast follows a strong performance in 2004, with advertising expenditure growth in Britain slowing this year as the economy has… Continue reading AA Forecasts Ad Expenditure Growth

ZenithOptimedia has predicted steady growth in worldwide advertising markets, with occasional “healthy hotspots” of adspend increase above and beyond previous estimates. The company’s latest quarterly advertising expenditure forecast predicts global spend to rise by 4.8% in 2005, a figure broadly in line with previous estimates of 5%, while 2006 will become a “touch firmer” at… Continue reading ZenithOptimedia Forecasts Steady Adspend Growth

Total UK adspend is predicted to top £15 billion by 2010, with online advertising expenditure share expected to reach 10% by 2007, according OPera’s latest Economic and Media Forecast for 2006 and Beyond. OPera project total advertising spend in the UK to rise to £13.2 billion in 2006, up from £12.8 billion this year, with… Continue reading UK Adspend To Hit £15 Billion By 2010

Business to business marketers are increasingly shifting their marketing budgets online, with a new report for American Business Media (ABM) revealing that nearly half of B2B marketers used online marketing tactics this year. The B2B Digital Marketing Shift, conducted for the ABM by Forrester Research, claimed that marketers felt that industry specific marketing was more… Continue reading B2B Marketers Shifting Adspend Online

Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure

Internet advertising revenues in the US reached a total of $3.1 billion in the third quarter of 2005, marking the highest quarter on record reported and showing quarterly online adspend to have surpassed $3 billion for the first time. The figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) represent a 33.9% increase over… Continue reading US Online Adspend Surpasses $3 Billion In Q3 2005

Online advertising experienced a surge in popularity during October, with a new report from Nielsen//NetRatings finding that online advertisers enjoyed 124.5 billion display impressions, up from 110.2 billion in September. Financial service providers were found to account for the largest share of the market at 21%, up from 19% this time last year, while telecoms… Continue reading Online Advertising Continues To Surge