More Ad Revenue articles

The latest IPA Bellwether Report shows that marketing budgets for Q3 of 2005 were cut for the second quarter running, dropping at the fastest rate since the Iraq war in 2003. Adspend growth is predicted to remain weak in the final quarter of this year, with marketing growth for 2005-2006 shown to be less strong… Continue reading Q3 2005 Bellwether: Marketing Budgets Continue To Drop

During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005

UK advertising expenditure is forecast to rise by 2.3% at current prices this year, with online adspend expected to lead the way in terms growth; up 39.6% according to the latest predictions from the Advertising Association’s (AA) Advertising Forecast. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and… Continue reading UK Adspend To Rise By 2.3%

JupiterResearch’s latest Paid Search and Services Forecast 2005-2010 showed that almost two-thirds of adult internet users still claim they will not pay for content to avoid online advertising. However, the report showed that 31% of the respondents did pay for some form of online content, up by 5% compared to the same time last year.… Continue reading Paid Search To Hit $8.9 Billion In 2010

In-game advertising is proving popular with advertisers, with computer games featuring the technology seeing a 60% increase in awareness of products, according to a joint study by Nielsen Interactive Services and Double Fusion. The study of downloadable game London Taxi, found that out of 900 players tested, half of users claimed that in-game advertisements made… Continue reading In-Game Advertising Increases Product Awareness By 60%

Internet advertising revenues for the first six months of 2005 reached a new record, totalling $5.8 billion an increase of 26% compared to the same period last year, according to the latest figure from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). According to the IAB and PwC, internet advertising revenue totalled $2,985 billion for… Continue reading Record Online Adspend For First Half Of 2005

Cinema advertising expenditure in August was headed by the Motors, Telecoms and Drink categories, reaching a total of £12.5 million for the month, according to the latest figures from the Cinema Advertising Association (CAA). The CAA reveals that the top three advertisers in terms of adspend were Vauxhall Motors with £1.5 million, followed by Orange… Continue reading Advertisers Continue To Plough Money Into Cinema

Local online advertising is enjoying a strong 2005, with many site operators reporting revenue increases of over 50%, and expecting the medium to continue growth over the next four years. According to a recent report from media research group, Borrell Associates, local businesses will spend $4.1 billion this year on online advertising, a rise of… Continue reading Strong Outlook For Online Advertising

Product placement is increasingly becoming part of the media mix, with threats to the traditional carriers of advertising causing marketers to expand their portfolio with new ways to target their audience. According to US research company, PQ Media, the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual… Continue reading Major New Research Into Product Placement Commissioned

US online advertising expenditure is predicted to surpass the $10 billion mark for the first time this year, reaching $12.9 billion by the end of 2005, according to new predictions from eMarketer. The analyst forecasts that in four years time, companies will spend nearly $10 billion more on internet advertising, hitting a total of $22.3… Continue reading US Online Adspend To Hit $12.9 Billion In 2005