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Total US advertising expenditure in the first half of 2005 reached $70.5 billion, up by 4.5% on 2004, according to new data from TNS Media Intelligence. v The 4.5% growth follows an increase in adspend of 4.4% in the first quarter of 2005 (see US Adspend Up By 4.4% In Q1 2005), with TNS asserting… Continue reading TNS Show US Adspend Up 4.5% In First Half Of 2005

Carat, part of Aegis Group plc, has slightly upgraded its 2005 global advertising expenditure forecast to 5.2%, up from the previously predicted 5%, with the increase primarily driven by growth in Asia. At the current growth rate the Asian advertising market is thriving and is predicted to overtake Europe in spend by 2008. Carat has… Continue reading Carat Upgrades 2005 Global Adspend Forecast To 5%

Marketers are shifting their adspend onto online, with 60% planning to raise their online advertising expenditure in 2006, according to new research from online magazine, Direct. The new 2005 Online Marketing Survey shows that marketers are allotting 41% of marketing budgets to online channels this year, taking money away from traditional direct marketing channels. The… Continue reading Marketers Move Adspend Online

Advertising expenditure in the US, rose by 5.7% year on year during the first six months of 2005 due to gains across major media, according to figures released by Nielsen Monitor-Plus. Adspend increased in almost all reported media, with Spanish-Language TV, Cable TV leading the way, enjoying growth of 15% and 13.1% respectively. The internet… Continue reading Nielsen Shows Adspend Up By 5.7% In First Half Of 2005

The online newspaper industry is predicted to enjoy strong gains over the next three years, with new research from US analyst, eMarketer, forecasting revenues to increase to $2.26 billion in 2008, up from $1.03 billion in 2004. The Online Publishing: Focus on Newspapers report claims that consumption of online news is rising, due to increasing… Continue reading Online Newspaper Industry Forecast To Enjoy Strong Gains

Online advertising networks account for one in five display ad buys, with advertising revenues for the medium predicted to rise to £57.1 million in 2005, up from the £41.7 million generated in 2004. According to a new report from internet marketing publisher, E-consultancy, online advertising networks will enjoy significant double-digit growth during 2005, as the… Continue reading Online Ad Networks Enjoy 20% Of Display Ad Buys

Media spending looks set to pass the $1 trillion mark in the US in 2008, as the communications industry increases at a 6.7% annual growth rate. According to the Communications Industry Forecast by Veronis Suhler Stevenson, in 2009, the average consumer will spend 10 hours a day with media, particularly DVDs and the internet. The… Continue reading US Media Spend To Pass $1 Trillion In 2008

Screenmedia dominates the digital sector, with advertising on digital outdoor media forecast to increase by 44% this year, up from £19.6 million in 2004, according to a report from Avanti Screen Media. Key findings from the report reveals that advertising decision makers for young adult brands are turning to screenmedia to reach their audience, with… Continue reading Digital Outdoor Advertising Forecast To Rise 44% In 2005

Online advertising expenditure is forecast to hit $18.9 billion by 2010, up 59% from $11.9 billion this year, according to the latest estimates from Jupiter Research. In its new report, US Advertising Forecast, 2005-2010, Jupiter projects spending on search to account for $7.5 billion by 2010, with marketers estimated to invest $4.5 billion on streaming… Continue reading Online Adspend To Hit $18.9 Billion By 2010

July continued on from June’s theme of adspend revision, with Universal McCann’s Bob Coen, predicting total US adspend for 2005 to be up 5.7% year on year, reaching $278.7 billion, down from his previous estimate of 6.4% (see McCann Revises 2005 Adspend Estimates). Speaking to MediaTel INSIGHT, the senior vice president and director of forecasting… Continue reading INSIGHTanalysis: Media Healthcheck – July 2005