More Ad Revenue articles

Internet users are spending more time online than with any other media, with 35% of US respondents watching less television and nearly as many spending less time with magazines, according to a new survey by BURST! Media. Out of 2,600 web users, 60% claimed they spent more time on the internet today than a year… Continue reading Internet Consumes Most Users Time

Carat, the world’s largest independent media agency network, has forecast global advertising expenditure growth to be 4.9% in 2005, approximately in line with its previous estimation in September of 5.0% (see US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005). The media agency attributes its slight revision to the price of oil,… Continue reading Carat Predicts Global Adpsend Growth Of 4.9% In 2005

Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005

US online advertising and marketing expenditure is to predicted to reach $14.7 billion in 2005, with online advertising channels such as search engine marketing, online display adverts and email marketing continuing to become more effective, relative to traditional channels. According to a new report from Forrester Research, even though online adspend is growing at a… Continue reading US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005

US analyst, eMarketer, has released new forecasts for 2005 advertising expenditure predicting online advertising to rise by nearly 34% in 2005 to about $13 billion. Paid search is estimated to grow by 40% over the year to $5.4 billion, up from previous estimates of $4.7 billion. The success of search engines Yahoo and Google have… Continue reading Online Adspend To Hit $13 Billion In 2005

The first quarter of 2005 signals slower growth for marketing, compared to the strong performance it enjoyed in 2004, according to the IPA’s latest quarterly Bellwether report, complied by NTC research. The report showed that current marketing budgets were revised up for the sixth consecutive quarter, but that growth was not as strong as seen… Continue reading Q1 2005 Bellwether: Slower Growth Period Ahead

ZenithOptimedia has upgraded its predictions for the advertising industry over the next three years, forecasting underlying growth to remain solid, despite the market slowing in 2005 after the sporting events and elections seen in 2004. Global advertising expenditure is estimated to enjoy growth of 5.4% in 2005, up from previous estimates of 5.0%, while 2006… Continue reading Advertising Market Forecast To Remain Solid

Online advertising expenditure in the UK topped £653.3 million in 2004, compared to £407.8 million in 2003. With an increase of 60% year on year and a record market share of 4.3%, online has overtaken radio’s share of 3.8% for the first time. According to new figures from the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers LLP… Continue reading Online Adspend Overtakes Radio 2004

Advertising expenditure in the UK is expected to rise by 4.3% in 2005, with internet adspend predicted to be the single fastest growing medium, increasing more than 33% compared to 2004. The figures, published by the Advertising Association (AA) in its Advertising Forecast, are more optimistic than previous estimates which put total UK adspend for… Continue reading UK Adspend Forecast To Rise By 4.3% In 2005

February 2005 was a strong month for cinema, with advertising spend enjoying a 39.4% year on year increase to reach £12.1 million, according to the latest data released by the Cinema Advertising Association (CAA). The top three advertisers during the month were Orange, spending £1.1 million with its out-of-reel sponsorship, followed by car manufacturers Vauxhall… Continue reading Cinema Adspend Rises By 40% In February