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Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC). Press advertising accounted for the largest share of total adspend in… Continue reading UK Adspend Exceeds Expectations For 2004

Out-of-home (OOH) media saw total advertising expenditure of $5.5 billion in the US during 2004, a massive increase of 91% over this last decade, and is forecast to continue the upward trend, according to a recent study from Mediaedge:cia. The report predicts that OOH advertising will enjoy strong growth compared to online and broadcast rivals.… Continue reading Outdoor Advertising One Of The Fastest Growing Media

Consumer online adspend in the US grew to $1.8 billion in 2004, a 14% increase on 2003, driven largely by growth in the entertainment/lifestyles industry, according to a report from the Online Publishers Association (OPA). The OPA’s “2004 Paid Online Content US Market Spending Report”, conducted in partnership with comScore Networks, found that online advertising… Continue reading Consumer Online Adspend Tops $1.8 Billion In 2004

US online advertising expenditure is forecast to reach $16.1 billion by 2009, almost doubling from 2004’s figure of $8.4 billion, according to a new report by Jupiter Research. Four categories are predicted to lead the way in terms of online advertising growth over the next four years, with the automotive category expected to increase by… Continue reading US Online Adspend To Reach $16.1 Billion By 2009

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004

US consumers with broadband used the internet over newspapers as their primary source of information during the presidential elections, according to a new survey by the Pew Internet & American Life Project. The survey reveals that 52% of internet users, about 63 million people, claimed they went online to get information about the 2004 elections.… Continue reading Broadband Preferred Over Newspapers During US Presidential Elections

UK cinema admissions for January 2005 were down by 12.4% year on year standing at 13.4 million, an average of 3 million admissions a week, according to research released by the Cinema Advertising Association (CAA). The CAA explains that the loss in admission figures is due to the extraordinary success of Lord of the Rings:… Continue reading UK January Cinema Admissions Fall

Online advertising for the first quarter of 2005 is reported to be performing strongly, with industry experts and research companies revealing an increase in advertising revenue for this quarter and throughout 2004, according to Merrill Lynch. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers estimate that for the last quarter of 2004 online adspend hit $2.7… Continue reading Strong January For Online Adspend

US advertising expenditure rose by 6.3% during 2004, fuelled by the additional spending from the summer Olympics and Presidential election, according to figures released by advertising intelligence service, Nielsen Monitor-Plus. Adspend was revealed to have grown across all reported media, with television and print leading the way. Year to date advertising spend for the top… Continue reading US Adspend In 2004 Up By 6.3%

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234.95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA). Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly… Continue reading Outdoor Advertising Breaks Records In 2004