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The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture. The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to… Continue reading UK Ad Avoidance Costing Advertisers £30 Million Per Year

US online advertising expenditure is set to increase by as much as 30% in 2005, signalling a strong performance for online advertising for the coming year, according to a recent survey by Deutsche Bank and MediaPost. This confirms media commentary group, Jack Myers prediction last month, that online would play a major role in advertising… Continue reading US Online Adspend To Increase By 30% In 2005

Jack Myers, in revising its 2005 US adspend forecast upwards in December, joined other key industry prognosticators in predicting a more positive outlook for the US advertising market in 2005; largely driven by an expected increase in online advertising expenditure. Myers predicts that internet advertising will grow by 30%, with overall US advertising expenditure expected… Continue reading Internet Boosts US Adspend For 2005

Jack Myers, in revising its 2005 US adspend forecasts upwards, has confirmed online’s major role in advertising growth this year. Total advertising for 2005 has been raised from the 2.2% forecast in October 2004, to 4.8% (see Jack Myers Cautious Over 2005 Ad Spending). Figures released at the end of last month, predict that online… Continue reading Boost To Online 2005 Adspend Confirmed

UK advertising expenditure is expected to rise by 4.2% in 2005, with the internet the fastest growing medium, according to revised predictions made by the Advertising Association (AA) in their Advertising Forecast. All media is forecast to increase over the next year, with the internet leading the way; predicted to rise by an impressive 38.1%.… Continue reading UK Adspend Forecast To Rise By 4.2% In 2005

Advertising expenditure in the UK looks set to grow steadily in 2005, the industry’s most credible prognosticators have predicted. Forecasts made at the end of 2004 by ZenithOptimedia, Universal McCann, the Advertising Association (AA) and Interdeco all look forward to a slow but solid increase in adspend in the coming year. While the burst of… Continue reading UK Advertising Growth Slow But Steady In 2005

Independent media communications specialist, Carat, has today released revised advertising growth forecasts for 2004, saying that continued recovery in the European markets has helped fuel global adspend ahead of previous expectations, up 6% year on year. In September last year, Carat predicted that advertising expenditure for 2004 would close 5.7% (see Carat Revises 2004 &… Continue reading European Growth Fuels 2004 Global Adspend

The US looks set to spend $7.6 billion on online advertising by the end of 2004, with Europe on target to hit $2.8 billion, says research analyst Jupiter Research. With growth rates outperforming all other advertising channels, 2004 has been a extremely positive year for the online media industry, with investment in online advertising and… Continue reading Strong 2004 For Online Advertising

Confirmation that the worldwide advertising market is in recovery has come from the latest Ad Barometer report from Interdeco, although the research group cautions that there will be ‘no going back to the 90s frenzy’. According to the report, 2004 will finish up with a growth of 5.3%, a figure that has been revised up… Continue reading Global Advertising Recovery Confirmed

Advertising expenditure in the UK totalled £3,610 million in the third quarter of 2004, according to the Advertising Association (AA), with cinema surprisingly being the fastest growing medium, increasing by 23.1%, despite declines in the first two quarters of 2004. However, results for this quarter excluded the Internet which is forecast to be the single… Continue reading Cinema Surprise Adspend Leader In Q3 2004