More Ad Revenue articles

Merrill Lynch has revised its 2005 US advertising spend forecast downwards to 4.8%, compared to its November prediction of 5.2%. While political spending in 2004 will have certainly created difficult comparisons for 2005, Merrill Lynch believes the slower growth anticipated for next year is only in part due to this. The research group estimates that… Continue reading Merrill Lynch Conservative In US Ad Forecasts

The summer Olympics and presidential election has resulted in a significant expansion in ad demand in the US in 2004 and the upward trend is expected to continue in 2005, says global advertising agency Universal McCann. Bob Coen, director of forecasting says he now can predict that US and overseas companies will experience a slightly… Continue reading Universal McCann Predicts Positive Outlook For 2005

Total US advertising revenue attributed to online radio web sites is forecast to increase by 56% each year over the next five years, to reach $320 million by 2009, according to a new report by Borrell Associates. It is projected that $30 million will be spent on banner adverts and $4.5 million on streaming audio… Continue reading Internet Radio Advertising To Increase Tenfold by 2009

Global advertising expenditure is on target to reach $370 billion for the year, beating previous forecasts and proving 2004 to be an outstanding year for advertising expenditure in traditional media, according to Zenith Optimedia’s global forecasts released today. Forecasters have long been predicting the positive impact of the Olympic Games and the US presidential elections… Continue reading 2004 Predicted To Be Exceptional Year For Advertising

Daily Mail & General Trust (DMGT) has warned of an impending downturn in the regional advertising market, reflecting weakness in the housing and recruitment markets. The publisher made its claim as it delivered full year results, with finance director Peter Williams claiming that, while national advertising appears to be “holding up” its regional equivalent has… Continue reading DMGT Issues Warning On Regional Newspaper Advertising

Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report. While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar… Continue reading Cost of Advertising To Rise Ahead Of Inflation

Online revenue is outperforming the rest of the advertising market and is set to overtake radio’s share of overall advertising revenue over the next few months. OPera, the new media investment company for the Omnicom agencies, has predicted that online advertising will be worth £699 million in 2005, a growth of 26.2% compared to this… Continue reading Exponential Growth For UK Online Advertising

The Advertising Association’s latest ‘Long Term Advertising Expenditure Forecast’ suggests significant growth for the UK advertising market over the next decade. In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’,… Continue reading Advertising Spend Up 33% By 2014

Merrill Lynch has lowered its US and global advertising forecast as a result of increased pressures and competition faced by the US radio industry. US advertising is now expected to grow by 6.3% in 2004 and 5.1% in 2005, down from 6.5% and 5.2% previously. The global advertising forecast has also been lowered, this is… Continue reading Merrill Lynch Lowers US And Global Ad Forecasts

New research has revealed that household names are failing to protect their brands online because they are not putting in place appropriate copyright protection. According to brand asset management company, Brandworkz, top 100 global groups with a brand value of over $1 billion, such as Coca Cola, Microsoft and Smirnoff, are being careless when it… Continue reading Top 100 Global Groups Not Protecting Their Brands Online