More Advertising articles

Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.

Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.

Marketing’s focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.

Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.

Dentsu’s Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.

The VP for global advertising at The New York Times shares how he first got into media and his greatest achievements.

Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.

Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.

GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.

Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.