More Advertising articles

The Guardian’s director of clients, marketing and research shares what has changed in conversations with partners and what he wanted to be when he grew up.

Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.

While 2023 had been tough for many businesses, there is cause for optimism in 2024. Here’s what you need to know.

Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?

Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.

This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

Posterscope’s innovation director outlines four predictions for out-of-home this year.

What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.

DCM takes over from Pearl & Dean.

Enough with meaningless, impersonal marketing messages during the festive period.