Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.
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A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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The trade body has published its first set of standards for retail media advertising metrics and is inviting industry feedback.
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Prime Video viewing data will be available to Barb subscribers from 1 March.
Industry figures examined Miron’s legacy and looked ahead to Global’s future.