More Advertising articles

Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found. 

GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.

Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising

Mediatel Connected’s head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.

Nabs’ principal business psychologist shares ways to protect and support both your and your team’s mental health during “the seasonal squeeze”. 

Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.

The Attention Council’s CEO Andy Brown’s recent column on attention prompted several responses from media research leaders.

Bauer Media’s Lucie Cave explains why reality TV keeps turning to audio stars, and how podcast and radio presenters can “out-personality” any politician.

MediaSense has appointed Matthew Gardner as chief operating officer to support its international growth plans.

Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.