More Advertising articles

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

The proportion of women in C-suite positions has marginally increased, alongside a small reduction in the gender pay gap, according to new IPA figures.

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.

After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.

City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.

TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.

The media owner has appointed Christopher Samsinger as Germany CEO.

The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.

A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?