More Advertising articles

Google’s long-awaited deprecation of third-party cookies presents a vital opportunity for publishers to seize the moment.

Retail media networks need to collaborate to avoid a Wild West scenario.

Channel 5 has secured its biggest-ever sponsorship deal after sleep-tech brand Simba renewed its 2023 deal. 

Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?

Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024, writes i-media’s head of programmatic.

The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”

Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.

The News Movement’s co-founder and president Ramin Beheshti discusses the strategies and realities behind being a social-first news platform.

The Media Leader’s parent company Adwanted UK has partnered with The Connection who provide a whole range of support for the homeless in London.

Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?