Breast cancer charity CoppaFeel! has partnered with media company Amaliah to develop a campaign “tailored to the Muslim community”.
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The Media Leader asked audio media owners, specialists and trade bodies about the most significant changes in the sector and the biggest surprise of the year.
The popular, high-tech outdoor venue’s commercial director shares what he would change about dealing with media agencies and when he failed the hardest.
Spotify and Warner Bros. Discovery have entered into a new podcast distribution and monetisation partnership.
Fake advertising has a limited shelf life. Be bold with your OOH this winter.
It’s important to take a step back every now and then to take stock and celebrate our wins. Despite recent damning reports, there is a lot for digital advertising to shout about.
What were the top innovations and debates in out-of-home this year?
Channel 4 intends to launch solus takeovers and ‘lite’ ads next year that feature within shorter ad breaks on its video-on-demand service.
ITV’s director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.
We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.
