More Advertising articles

A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?

Deal takes Leeds-based OOH media owner 75Media’s inventory to over 500 sites.

Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.

As we head into the largest election year ever, alongside developments in generative AI, how will this affect political advertising? 

Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other’s strategies, Aliya Rafiq Vaz argues.

Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.

Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.

Anamorphic 3D format and 3DOOH At Scale technology allow advertisers to use 3D at scale.

BlowUp Media’s UK sales director talks about his first job in defence exhibitions and having flexibility in decision-making.

A majority of advertising employees think their workplaces “should be doing more” to support wellbeing, new IPA research found.