More Advertising articles

More than a third of advertisers are planning to invest more in radio during 2021, according to new research.

Wunderman Thompson has named Amazon, Samsung and Apple the world’s most “inspiring” brands, as part of new research which, according to the agency, proves a strong correlation between inspiration and brand growth.

After seeing the UK’s supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.

The global advertising market is recovering more rapidly than expected, due to e-commerce, retailer media and connected TV ads, according to a revised forecast from Zenith. 

GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.

JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.

European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand’s AVOD service, Samsung TV Plus.

Lizi Zipser, director of global strategy & insights at values-driven agency Blue State, explains how some charities are successfully adapting their paid media programmes to a new digital-first world.

Emodo Supply, verified by Three UK, aims to deliver a marked reduction in wasted impressions and significant improvements in return on advertising spend.

The Advertising Association (AA), in partnership with the IPA and ISBA, has launched an initiative to help UK advertising respond to the climate crisis caused by CO2 emissions.